This video explores what we get wrong when we think about the future of music.
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Music - what we listen to, the way we listen to it, even the way we think about it, is changing.
But when we try and imagine what music might be like in the future, could we be getting something(s) fundamentally wrong?
In this video, let me try and explain some of the forces that are reshaping our relationship with music and our favourite artists.
TIMESTAMPS
00:00 Intro
00:30 Prelude: origins of our ideas about popular music
01:35 Part one: how we connect with artists
03:36 Part two: music as a tool
06:13 Part three: music as content
FURTHER READING
Spotify, Apple Music and Amazon Music (two thirds of streams flow from these three alone: 33; 17; 14 per cent): www.businessofapps.com/data/m...
7 in 10 songs streamed on Spotify in 2017 were via editorially-curated or machine-generated playlists: www.vox.com/the-highlight/225...
Headspace stats: www.thetimes.co.uk/article/he... fortune.com/2016/03/12/medita... www.marketwatch.com/story/thi...
Binaural beats: www.sleepfoundation.org/noise... beats are a perception,difference between the two tones.
University of Sheffield study on ASMR: journals.plos.org/plosone/art...
Further reading on the future of music: Ted Gioia's newsletter, The Honest Broker: tedgioia.substack.com
BIO
James Janson Young is an analyst/video producer (and musician). James assembles explainer stories about about the ideas and innovations shaping our future. Each episode invites you to take a skeptical, optimistic look and imagine how these things might bring about a different, better future. The aim is to be topical, evidenced and occasionally insightful.
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⚙️GEAR I USE
Camera: FUJI X-S10
Audio: Stagg MC07; Scarlett 4i4
🎶 MUSIC
All music performed and recorded by James Janson Young, produced in GarageBand.
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