Thanks for watching. Sources & footnotes for this video: docs.google.com/document/d/1rSkaRsv5QnSrUWwtFzMjrjB1nfdnOTMK/edit?usp=sharing&ouid=105845290081458110690&rtpof=true&sd=true
@olafvonbraun7300
9 ай бұрын
Lulu was one of the first to realize that consumers DO NOT want a huge logo slapped all over.
@MrEmy85
9 ай бұрын
This is absolutely false. There are tons of brand who do not have very present logo brands, from the beginning!
@KayleJaylen
9 ай бұрын
I prefer quality of apparel ,not only just focus it appearance
@avaavocado8840
8 ай бұрын
@@MrEmy85they said ONE of the FIRST, one of THE first, one of the first. Period. Think, before you talk.
@MrEmy85
8 ай бұрын
They were not even in top 10 first. Wtf are you talking about? There are many brands with a long history. Period Period period @@avaavocado8840
@kenlee3849
8 ай бұрын
However, it still costs more tha huge logo products
@TJMartinek
8 ай бұрын
I'm a guy and I exclusively wear Lulu. The quality and design are THAT good. I still have t shirts that I bought 6 years ago.
@erial.c9002
10 ай бұрын
As a business student, I’m so grateful that this channel exists! The company analysis is very insightful and to topic is really intriguing. Love how your videos are structured and presented it such a clear and well-researched way! Reminds me so much of the case analysis I’m doing
@theartofbiz
10 ай бұрын
Super glad you enjoyed the videos. Thank you for watching and good luck with your studies!
@uvwxyzero
10 ай бұрын
Bro you're wasting your time learning business the best way to learn is to intern within a business or start one.
@erial.c9002
10 ай бұрын
@@uvwxyzeroand to get an intern, as a uni student you first need to study business lol
@A-mz1bt
9 ай бұрын
Agreed. Its so hard to find quality content like this thats purely focused on business strategies. @theartofbiz thank you so much for the good work
@theartofbiz
9 ай бұрын
@@A-mz1bt Thank you very much for watching! Glad you enjoy the content!
@zoeydeu2261
10 ай бұрын
I'm a huge Lululemon fan. I use to like Nike stuff but not anymore - their quality has gotten worse over the years (cheaper fabric, worser cut and fit, taking shortcuts on styling and sewing). It's why I've stopped buying from Nike. Whereas Lululemon's clothes last for ages, the fabrics are amazing, the cut always fit me, the styling is gorgeous, the sewing impeccable, and the customer service reps are helpful no matter which country's Lululemon I visit (Australia, US, China). With Nike, the customer service chick opened the security tag and left the sharp needle INSIDE the sportsbra!!
@choanlpoto
10 ай бұрын
Lady’s and gentlemen We got a Pigeon 🤡🤡🤡
@Thejoyceeful
11 ай бұрын
It’s been a while! Im an avid lululemon fan so this was a rly insightful one for me since I’ve never considered why they’re so successful so deeply 🎉
@theartofbiz
11 ай бұрын
Glad to see you again! Thank you for watching and I'm happy to hear you were able to learn something new!
@rosemendez931
8 ай бұрын
I’m using lululemon products for 8 years now and counting and its still in good shape. Its expensive but its worth it.
@elleteo
10 ай бұрын
Smart , cost effective marketing tactics coupled with overpriced apparels makes for a healthy profit margin .
@M4NA5
10 ай бұрын
Lulu’s ABC pants (and linerless shorts) are my go-to’s for everything from office to casual wear. I have some stuff from many years ago still going strong.
@deyanmic
11 ай бұрын
The quality, the fit, the innovative technology they use and minimal design, makes them 🔥🔥🔥 buy
@MrEmy85
9 ай бұрын
What technology?
@amyx231
10 ай бұрын
I’m a huge fan. Started with the We Made Too Much section. Then found the outlet mall and never looked back. As cheap as $19! I usually pay $25-29, approx 1-2 pieces per time I visit. This last time, the only (ultra inexpensive) thing on offer was double layered Align. Passed. I didn’t need more bras either.
@davidb708
3 ай бұрын
Copy paste of modern mba lol
@imjody
10 ай бұрын
I used to be a clothing reseller on eBay & Poshmark, and because I reside in Alberta, Canada (Lululemon is headquartered in British Columbia, Canada; the neighbouring province to Alberta), I came across a lotttt of Lululemon at thrift stores, etc. I would buy it for cheap, and resell it online to other Canadians, and even to the USA, and it would always be quicker to sell than most other companies that I was reselling at the time. I focused mainly on their scuba hoodies where I'd buy them for between $5-$20, and resell them online for $50-$100. It was amazing, and because I still have a good number of Lululemon in boxes, I'm glad to hear it's still doing well. :) Hmm, I should start reselling clothing again... I did it for roughly 5 years in total, but haven't done it now for roughly 2 years.
@theartofbiz
10 ай бұрын
That's an interesting connection you have there with Lululemon, thank you for sharing!
@gabrielavila9924
9 ай бұрын
I resell stuff on EBay as well… 1 month ago I came across a Lululemon hoodie to flip and that was by far the easiest flip ever. If I was you, I would do it again… easy money bro
@noboliNo
11 ай бұрын
As a lululemon fan, thanks for explaining why there are so successful. Loving all your content
@theartofbiz
11 ай бұрын
Thanks for watching - really appreciate it!
@maximilianl4453
10 ай бұрын
@@ITSBOPLANETmost likely because he likes the stuff. The quality is pretty good - even tho I don’t really like lululemon.
@crypticTV
11 ай бұрын
1:40 Also Lululemon is made in Sri Lanka and they seem to have very good clothes production companies there that actually pay the staff far better than other apparel companies and countries. 🤔🤔
@goldfish3858
10 ай бұрын
that could potentially be a reason why their clothes are more expensive. Think about it if they pay their workers stable wages, the quality of the material they source it from, and getting the finished product to stores and distribution hubs for shipping, their high prices make sense
@kungfoochicken08
8 ай бұрын
@@goldfish3858High wages in Sri Lanka is still like $4 an hour, $4.50 once you turn 13 years old. They can charge more because of branding.
@mattderron
5 ай бұрын
This was excellent. Great job and thank you!
@hum___h
9 ай бұрын
Just FYI Nike is a $49.1B, 7x of Lululemon. When the company this size the YoY growth and profit margin is a lot harder achieve than Lululemon (who is still growing really FAST) Also another thoughts on marketing expenses, Nike offers WIDER product portfolio.
@pandabelepotan
6 ай бұрын
lululemon fabric is amazing and doesnt store smell. even after sweating all day, my shirt smells nothing the next day, UNWASHED.
@JM-nu2jg
10 ай бұрын
Barring aside the business side of things From a performance standpoint, Lululemon's products are top notch. It's amazing how every sport they penetrate, they do so with so much quality. I don't wear their leggings, but I own a lot of their running products and let's just say I would claim they helped me achieve my 2:40 marathon time
@xgtwb6473
10 ай бұрын
Stop it you know full well they've made no difference 😂
@JM-nu2jg
10 ай бұрын
@@xgtwb6473 It did for me. I am a tech guy. Very much interested in knowing/learning a lot about tech, including tech in sportswear. Lululemons are expensive, there's no other way around that. But the products they release are very comfortable and durable.
@eilis5341
8 ай бұрын
Hows their shoes?
@desaturated6049
11 ай бұрын
Underrated channel. Thanks for the detailed breakdown. As a LULU shareholder. I am also concerned about how the company can diversify their business without going sideway (Mirror) and overly extending their product range (imagine Apple do everything like Samsung).
@theartofbiz
11 ай бұрын
Thank you for watching!
@heynineteentwenty
10 ай бұрын
They can collaborate with innovative brands like us! Good point on the mirror comment as well 👏
@MrEmy85
9 ай бұрын
By acting this way their growth is capped. They would have to switch to more like Nike and Adidas to keep growing
@KP-zd3hc
8 ай бұрын
I used to be shamed for wearing Lululemon merchandise… By those willing to pour thousands into watches, handbags and jackets. I don’t know… Maybe I should get into the watch game? 🤷🏻♀️
@JustinLaem
10 ай бұрын
What a great video! I used to be a person that made fun of people who loved LuLuLemon but now I am a cult member. I truly believe their items are high quality and they last so long. Worth the price for me.
@Humanist89
10 ай бұрын
I believe that Lululemon is overrated and over priced. And that how they make their higher margins from their average Joes kinda customers.
@TopFix
10 ай бұрын
So far this is a 3rd Lululemon video from a 3rd channel that I've seen uploaded in the last 9 days. It is my belief that it is highly likely that they're paying channels like this one to make videos on them for PR. That many videos on Lululemon's "success" in such a short span of time is too much of a coincidence to anyone with a working brain.
@Floatup
10 ай бұрын
Alot of influencers and social media ads have been popping up as well. Infact this entire video seems like an AD.
@theartofbiz
10 ай бұрын
This video is not sponsored by Lululemon, nor is it sponsored by anyone else in fact!
@crypticTV
11 ай бұрын
Would be great if you did more Chinese companies maybe BYD for example. You got my sub after the Luckin Coffee video you did that very well 😊😊
@theartofbiz
11 ай бұрын
Thanks for watching - will definitely be looking to do more Chinese companies in the future!
@jacoboconnor8462
10 ай бұрын
luluLEMON
@jacoboconnor8462
10 ай бұрын
AllThO luluLEMON
@joshomate
9 ай бұрын
So glad everyone has forgotten about how Lululemon was named intentionally to humiliate asians, the founder's own words being "It’s funny to watch them try and say it.". Now I can buy my Nulu yoga pants without guilt. Lululemon is truly ahead of its time in terms of business strategy, but i really hope it burns to the ground.
@peachcobblercake3968
7 ай бұрын
People will ignore it because their pants will last forever! Their consumers are part of a cult.
@Pk57575
7 ай бұрын
I think the extension into shoes and other sports is probably an over extension. They need to better their main offering for comfortable athletic wear and lounge wear instead of trying to diversify into all of these different markets. They are able to stay unmatched with comfortable, stylish fitness/gym wear. Hopefully that will stay true regardless of their attempts at reaching other markets that have already been captured by Nike and Adidas.
@uriels4097
8 ай бұрын
I always thought lululemon was some kind of new brand, I only found out about this brand because of asian influencers working in tech job, the new "it" brand
@annnito1
6 ай бұрын
Their designs are not flattering or beautiful. They make super basic stuff and very overpriced too. They are succesful thanks to good marketing and the fact they are targetting idiot customers with it. For sure the product does not sell itself cause it's shit.
@arcabrius
10 ай бұрын
Glad to see you’re back with a new video! Always looking forward to your uploads :)
@theartofbiz
10 ай бұрын
Thank you very much! Hope you enjoyed the video :)
@tensa7132
7 ай бұрын
I’ve never set foot in a Lululemon store but I enjoy knowing things and found this very interesting. I’m also fed up of shite leggings.
@jibrandoesthings
11 ай бұрын
it’s not always that they are overextending themselves, but rather i believe it’s poor execution and not listening to the customers’ needs.
@alexvargas6801
7 ай бұрын
Would people say that at its core, Lululemon understands their customer’s needs so well they are able to provide the products for their needs?
@usiohaki295
9 ай бұрын
Growing is easy, to stay at the top is hard. Look at reebok, puma, under armour.
@dbsk06
11 ай бұрын
not me watching this in a lululemon top. i havent finished watching this but commenting here just because i know this channel rules and this is going to a superior video.
@theartofbiz
11 ай бұрын
Thanks for the support! Hope the video lived up to your expectations!
@garycmli
10 ай бұрын
stopped watching after the Apple and Tesla examples
@PeteaUrsu
8 ай бұрын
Damn , I thought you are having a stroke every time you said Lululemon
@conniethehoarder
9 ай бұрын
I tried other brands just to see but they're not comparable quality wise, Lululemon is still a lot more flattering and nicer feeling.
@glennnielsen8054
8 ай бұрын
If the quality is better, you should expect each customer to buy less often. Shouldn't the asset turnover ratio be lower than the competitors you are comparing with? And if so, does that mean that the return on assets, which is a function of the EBIT margin and the asset turnover ratio, is lower than the competitors?
@dickgrayson4237
6 ай бұрын
They might buy the same product less often but the higher quality will drive the customers to buy more different products from them and also allow for a strong word to mouth, drawing even more customers Several people also like to keep different iterations of the same product and this is especially common in clothing brands
@glennnielsen8054
6 ай бұрын
@@dickgrayson4237 Your argument sounds reasonable. It is the network effect and pull strategy.
@StyleFruit2
9 ай бұрын
1:47 once I fell on concrete and my skin broke at the knee but the lululemon legging did not rip lol idk how but yeah
@MrEmy85
9 ай бұрын
This looks like a promo material for lululemon. In Europe and Asia this is an UNKNOWN brand. For sure they do some things right but their growth will find a ceiling pretty soon. Growing faster than Adidas and Nike is absolutely normal as their business is 25% of that of Nike.
@theartofbiz
7 ай бұрын
They are widely popular in Europe and Asia actually, especially among younger females! But yes agree with you that growing faster than Adidas and Nike is definitely justifiable given the difference in size
@randywilliams5212
9 ай бұрын
As someone with superfluous amounts of lululemon from polos to shorts to ABC pants, just wait until you learn how bad polyester is for the environment and your body.
@andrijanaadamovic5545
7 ай бұрын
Interesting video
@dfg1999
10 ай бұрын
1. Rob female wallets 2. Make expensive products 3. Use less expensive materials 4. Create the hype
@fpupesh
9 ай бұрын
people who are into lululemon are like vegans. they can't last 5 mins before they tell you about it...
@TheArthurkan
9 ай бұрын
I love lululemon and I cannot lie
@othmanmajid6380
9 ай бұрын
Did I hear the phrase.." years of washing ".......most clothes are produced with a max 20 wash cycles.....not like old clothes which can be handed down the generations...lululemon is a winner.😊
@tripleeyeemoji2685
10 ай бұрын
I basically only wear lululemon clothes. I train Muay Thai and that’s all I wear when I go to the gym. I also get to wear their pants to work. Their men’s underwear is the comfiest on the market as well.
@MrEmy85
9 ай бұрын
That is sad
@yang9051
9 ай бұрын
I really like such brand story telling videos that are well-organized, clear and understandable. Hang-on dude, I would like to watch every of your video
@theartofbiz
7 ай бұрын
Thank you very much!
@GanggsterR
10 ай бұрын
Here after Nikhil's podcast 😂
@AlexanderDiArmani
9 ай бұрын
They don't have good sweatpants for men anymore. I check every season and nothing!
@Reckoning2943
9 ай бұрын
I’m a marathon runner and lululemon is not my cup of tea, I prefer other brands, but I gotta admit that I respect the hustle.
@ryphi
8 ай бұрын
I have all pants made by them and they last forever and fit great. The commission pant is amazing. They replace or fix any broken or defective items
@Von199X
11 ай бұрын
Lululemon is really expensive
@glennnielsen8054
8 ай бұрын
It is an interesting and informative description of Lululemon. It must be the dynamic that exists between the customers, where they recommend the product to each other, that is the company's moat, as it must be the reason for the low marketing costs in relation to the turnover relative to the competitors, perhaps also the functionality. The rest with direct sales and quality material is something that should be relatively easy to replicate.
@affluentattire_
9 ай бұрын
How come you guys don’t have any other socials? Great video too 👌👍
@drzoidberg9589
2 ай бұрын
Wow you should be a teacher, the way you explain things is crystal clear, im subscribed! Looking forward to future videos about Alphabet, Meta and Tsmc
@UlasMT
10 ай бұрын
Video could've been a lot shorter.
@sharonl1331
10 ай бұрын
Love your videos, was wondering what software you use to create your videos?
@borcan22
2 ай бұрын
looking at this presentation now I find it funny on the one hand, but I'm thinking that some of the guys bought this stuff back then and now have -45% in their portfolio. sucks
@v-22
8 ай бұрын
Anyone here justifying why they prefer Lululemon, you are all suckers to marketing campaigns.
@marc24rennen
10 ай бұрын
I would look at it differently. Can you imagine someone searching lululemon first when he wants to play football or basketball? All other brands in the video are involved in a wide range of sports and struggle with higher margins, which means it would most likely be the same for lululemon if they enter.
@jie1379
8 ай бұрын
Btw, it’s Lululemon, just like a channel that only lady buy it most likely. Market only apply to female
@niranjanravi2546
10 ай бұрын
Phenomenal video analysis of Lululemon. Keep up the great work!!! Anticipating for more videos in the future!
@MrX-np6uo
10 ай бұрын
Great video dude!! u got a new subscriber
@shekhawatharshofficial
9 ай бұрын
Damn! Just 3 videos, well researched, great team! Do reupload them man with the CC part being rectified, you & your team deserves the $$$$$
@theartofbiz
7 ай бұрын
Thank you very much for the support! What do you mean by the CC part being rectified?
@NVM399
10 ай бұрын
How would gym shark compare to Lululemon?
@MrEmy85
9 ай бұрын
Doesn’t. Gymshark makes gear for gym
@may.b.tomorrow
8 ай бұрын
Can you do analysis on Li-Ning
@munmanstk
10 ай бұрын
No tongue
@bestofdouyin666
10 ай бұрын
omg ur videos are amazing
@alex-h-dev
10 ай бұрын
Really like channel
@DUDIDUAN
2 ай бұрын
I love lululemon's quality and simplicity taste
@Jimmyageek
9 ай бұрын
Lululemon is Overpriced
@romeoiipunzalan1079
10 ай бұрын
They marketed themselves as a niche brand, thats the reason they can sell their products at a higher price... they cornered the market for yoga pants thats it.
@o.c.g.m9426
Ай бұрын
Year to date, Lululemon is down 53% . I think this video was ahead of its time 😂😂
@leeheemeng3799
Ай бұрын
Down from an all time high of 350. Context is important. Their margins are very much still maintained and the price drop are very much similar to Nike and competitors
@tobisamuel1791
10 ай бұрын
Just stumbled on this video, love the businesses analysis 👍🏼
@joeson7700
10 ай бұрын
Coming soon LULULEMON auto division upcycled LEMON car
@kanny8742
9 ай бұрын
Basically the quiet luxury for casual-athletic wear. An untapped market
@macoyupadoodle
2 ай бұрын
The quality , durability textile choice , and finish is top notch . You get what you pay for with their products .
@BlueBird8925
8 ай бұрын
This is an excellent in-depth video.
@theartofbiz
7 ай бұрын
Thank you very much!
@SantoKanto-j3k
8 ай бұрын
Lululemon is the single greatest clothing brand ever. Their quality is simply unmatached, and their clothes hold up even through much abuse.
@dragerm4707
10 ай бұрын
Thank u for this videos. I like it a lot. Keep doing!
@theartofbiz
9 ай бұрын
Glad you enjoyed the video! Thanks for watching :)
@dragerm4707
7 ай бұрын
when next?@@theartofbiz
@ssehe2007
9 ай бұрын
They don’t label their pants in the inside so you can’t tell if you’re wearing a slim fit a classic… You have no idea. How is this being avant-garde?
@lenamosakajp
5 ай бұрын
Your video is amazing, thanks !
@95DiKar
8 ай бұрын
we don't have offline stores in all eu coountries. i think even online store came to market recently, but I might be wrong. I used to think that usual brands are the best, but when I visited Australia I was really surprised by lululemon, I still have leggins from it, they still look good, for me it's the best leggins I've ever had. Yes, puma, nike and adidas have great products too, but when it comes to lululemon there is bigger scope of leggins or items that would fit, which isn't always case with other brands.
@filip9220
2 ай бұрын
I love your videos man. Keep it up
@typeywypey1737
9 ай бұрын
selling wholesale wouldn't gel well with their advertising strategy of creating a network of local brand ambassadors. lululemon's marketing strategy only works because it's more than the sum of its parts.
@CH-sf2mv
8 ай бұрын
Head of its time only in this video, it is a piece of shi t
@Juandinggong
10 ай бұрын
If you sell good stuff which is quantity people gonna buy it!!
@apeinto5637
8 ай бұрын
Would love an episode about any of the most successful gym franchises.
@noname-cu2xh
8 ай бұрын
overpriced ... just a fad
@youtubepremium9253
10 ай бұрын
Not percent higher but percentage point higher. Please educate yourself
@liudizzle
8 ай бұрын
I swear I’m not a brand snob but I refuse to wear something called Lululemon
@andybeerrx
9 ай бұрын
LULU is most definitely one of my best stock purchases ever.
@nazaslan7870
9 ай бұрын
Their quality is not that good, one think I hate about the products are they get cottonwraps after washing
@chancholit
10 ай бұрын
good video . Awesome work.
@theartofbiz
9 ай бұрын
Glad you enjoyed the video! Thanks for watching :)
@user-gc5vm9dn2h
8 ай бұрын
A fool and his money are soon parted. Nowhere is this more true than in the luxury fashion industry!
@BrokeSkeptic
8 ай бұрын
Pretty embarrassing for you to still be calling Tesla the best in their field when that hasn't been the case for the past year.
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