After having been the successful CEO of a major semiconductor company (International Rectifier), and started an important information company (iSuppli) from scratch, Derek Lidow is now a professor in entrepreneurship at Princeton University and a Bestselling author. His latest book is Building on Bedrock: What Sam Walton, Walt Disney, and other great self-made entrepreneurs can teach us about building valuable companies.
#DESCRIPTION
Derek Lidow talks about how high-risk entrepreneurs and bedrock entrepreneurs view money differently. He explains why bedrock entrepreneurs want to minimize investments while high-risk entrepreneurs are willing to spend money to buy social media, or their first customers in their drive to “shoot for the moon.”
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