Are you struggling to make specialty care a meaningful part of your practice? Maybe you’re trying to solve a medical problem when you should be trying to solve a marketing problem.
For many ODs, time is the biggest culprit when it comes to growing a specialty service. Doctors are trying to cram medical conversations into comp exams and failing to get the patient’s buy-in. In this episode with Bob Miglani, founder of Hoot, we explore some of the most common reasons for this and how Hoot provides a solution to these problems.
Find out more at Gethoot.com
Follow us on Instagram at / idocnet
Facebook / idoc.optometricalliance
LinkedIn / idoc
Interested in an optometry specialty? Join our community FB group / idocspecialty
0:00 - Intro
2:10 - Introduction to Bob Miglani
5:00 - What are the biggest barriers for patient acceptance?
9:00 - The value of dripping information
14:30 - Creating curiosity with patients
17:50 - Asking HOW are we going to solve problem
20:40 - Discussion of the future of eye care
23:00 - Building awareness for myopia management
27:10 - Doctor reluctance
Myopia
Myopia management
Dry eye
Specialty care
Негізгі бет Eye Own a Business Episode 38-Specialty Care: Solving the Marketing Problem
No video
Пікірлер