Welcome to Meesho Masterclass - Best Practices by Category. You may already know that over 700 categories of products are sold on Meesho and many of these categories have experienced very high demand, and have increased by quite a high margin every year.
In this episode, we will see, in full detail, how to list or upload some of the top-selling categories, how to maintain them, how to reduce returns for them, the best products, the best prices, and a lot more.
The first category is Kurtis and this is the most popular among our top-selling categories.
So if you sell women’s fashion products, this category can be an excellent opportunity to grow your business.
Now let’s have a look at how to catalog or list Kurtis, Kurti Sets, and Kurti Fabrics. For each product, there is a different sequence to follow while listing them, which has to be selected from the dropdown list. Otherwise, your catalog will not pass the Meesho Quality Check. While uploading the catalog, make sure to enter all the product details correctly.
Apart from the details, it is mandatory to upload good-quality images of your product. The images should be clear, and the details of the Kurti, Set, or Fabrics should be visible to the customer. To boost sales in this category, one easy way is to upload images of the product in a realistic way, such as draped on a model or a mannequin doll. This gives the customer a clear understanding of the style, fit, and design and gives them trust in the product.
Now let’s talk about the size chart.
In the fashion category, this is one thing that all customers will look at before purchasing the product. So if you upload a detailed size chart for each product, the chances of them selling are likely to increase. Because the customer gets a proper understanding of the size which gives them the confidence to purchase. And for the same reason, the chances of the product being returned will also reduce.
All sellers in the Fashion industry will definitely know that there are several seasons.
And product trends change according to these seasons in the market, along with the customers’ choices. This is the secret to increasing business fast! Regularly make use of the Product Recommendation tool on your Supplier Panel and keep your inventory fresh and trending.
Keep checking other platforms like Meesho so that you can find out which products are in high demand. You can also see these trends on the Meesho app on the customer shopping page.
So check the customer page regularly or use the product recommendations tool and keep your business forever trending.
Trending products have trending prices too. So if you can keep your Kurtis in this price range, your products will get higher visibility.
The next category is Suits, Women’s Salwar Suits, and their materials.
This is also one of Meesho’s top-selling categories in which overall sales increase 110% every year.
Here is the correct cataloging sequence for the suits category.
Women Fashion, Ethnic Wear, Suits & Dress Materials, and finally select as per your product.
Remember to show the product realistically from all angles.
Unique details like embroidery and designs should be clearly visible.
And if possible upload an image showing the product on a mannequin doll or model.
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The next category is Sarees, Blouses, and Petticoats.
People think that sarees are worn only after a certain age.
But this is not true. Young women wear sarees in modern styles and designs too, and this is proven by Meesho’s search trends. Sales in the Sarees category have increased by 175% in 2021 and will continue to increase.
The correct sequence for cataloging:
Women Fashion, Ethnic Wear, Sarees Blouses, and Petticoats and the final step to be selected as per your product.
Sarees, Blouses, Petticoats, or Blouse Pieces
Some important product details for the Sarees category are fabric, color, quantity (pack or single) type, and occasion (reason to wear like daily wear/ party wear).
As you probably know, size charts and sizes do not need to be added for Sarees.
Follow these steps and hacks, and if they work for you, please let us know in the comments below.
Happy Selling!
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