Join expert seller Sumit Jha as he shows you in detail, how to register and sell under a brand on Meesho. If you sell under a brand name, it has a greater value in the market. For this it is essential to register your brand on the platform. If you don’t have a brand, try and create a registered trademark, it does not cost a lot of money. And you will have a brand that you can use for a long time.
In this video we will see the process of registering an existing brand on Meesho
Open the Meesho Supplier Panel
Go to “Support”, Then go to “Cataloging”
Here the 5th option you will see is “Our brand is not shown in the dropdown while listing the product”. This basically means your brand is not visible in the list while uploading catalogs.
So here’s how you register. When you click the option, here you can click “Raise a ticket”.
Then you have to fill in the Category Path.
For this, open the Meesho Supplier Panel again in a new tab. Go to ‘Catalog Upload’ to find the full path name and not just category name.Click ‘Single Upload’. Here you will get a lot of options to choose your product category.
Here’s how to register a brand under Men’s Fashion category as an example
Click ‘Men’s Fashion’, then ‘Western Wear’, then ‘Top wear’ and then ‘T-shirts’. Now copy the text appearing above the image “Men Fashion/ Western Wear/ Top wear/ T-shirts”. This is your category path. Come back to the first tab and Paste the copied text in the category path field. Now you have to enter your Brand Name. Then in the description, you can mention when you registered the brand, how long you have been selling, which platforms your brand is selling on, and other information about your brand. You can either fill this section, or leave it blank. Just mention that you want to register this brand.
The next step is Supporting Documents, and this is very important. You cannot register your brand if you don’t have supporting documents. Here’s a list of what you can use as supporting documents.
The first option is a Trademark Certificate
If you have got your brand registered as a trademark you will definitely have a Trademark Certificate. You can upload this and your brand will get registered on Meesho and appear in the dropdown menu within 2 days.
The second option is that if you have applied for a Trademark registered certificate but your application is in process or restricted or incomplete, you can upload the Application Number from your application form. If you do not have this, request if from the government office where you have taken the application form.
The third option is a Brand Authorisation Letter. If you are selling products of another brand that does not sell on Meesho themselves, but has provided you authorisation to sell their products.
You can get an authorization letter from the company on their official letterhead, along with the signature of authority in charge, company stamps, etc. You can find out how to apply for an authorisation letter with any company through google. Simply request the company for authorisation and upload the letter on Meesho to register the brand.
The fourth option is you can submit a Sales Invoice. In the case you are receiving your products not directly from a company but a distributor who is authorised to sell, and does not sell online themselves, you can upload the Sales Invoice they provide when you buy from them. You can upload the Invoice to register your brand as long as the distributor you are purchasing from is an Authorised Seller. Only then will the Invoice be valid as a proof of authorisation.
Now the most important thing, many people think that if you register the brand once, it will appear for all products and categories. This is not true, you will need to receive Meesho’s approval for each category and product that you want to sell under the brand. The brand approval is valid only for each individual path name that you apply for. So keep in mind that if you have received approval for one path, you will not automatically find your brand in the dropdown list for other categories and paths. You will have to get approval for each vertical
That’s all for now, Happy Selling.
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