🦅 In nature, we find several design heuristics (approximate strategies) used by organisms to manage tradeoffs involving Efficiency (E), Resilience (R), and Prominence (P). The same strategies can be used by human organizations including businesses, governments, and societies to succeed in dynamic environments. Our book identifies 49 natural and mixed design heuristics that can be used for strategic ideation.
🎹 Today’s heuristic SEPSEG refers to strategies where components of an entity are first separated into distinctive units, and then is divided into similar subunits.
🐜 SEPSEG is seen in the way ants separate into workers, soldiers, and queens, with workers further divided into foraging, nursing, and nest maintenance roles. The structure of eagle wings exemplifies SEPSEG, with primary, secondary, and covert feathers segmented into subunits.
🪖 Militaries use the SEPSEG in their command structures by separating into distinct branches and then segmenting further into multiple similar divisions. SEPSEG is also seen in the act of isolating an enemy unit from its command and then breaking it apart.
💼 Companies utilize SEPSEG by separating operations into distinct units (e.g., store types, therapeutic areas) and further segmenting these units into similar subunits (e.g., teams). Companies use SEPSEG by separating innovation into crowdsourcing and internal R&D, with projects segmented into tasks such as ideation, prototyping, and testing.
💡Can you think of other examples of the SEPSEG principle at work?
Негізгі бет SEPSEG | Chapter 5 | Bioinspired Strategic Design (2024)
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