Advertising: the rattling of a stick in a swill-bucket? Welcome to the show where the stick rattles back: The Hard Sell. Adverts from history, treated with the respect they deserve.
This episode: Sponsorship! It took us a while to reconcile ourselves with the concept, but now there's barely a nansecond of commercial TV that's not brought to you by some bastard or other! The Hard Sell goes right back to more or less the very first sponsored programming in the UK - the ITV weather - and discovers that it involved some of the best and most creative advertising work of the 1990s! So that's nice!
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