TV has always been great at delivering Top of the Funnel Awareness with massive reach, and great content, that engages people, but the impact of TV on brands is bigger than top of the funnel awareness. Multiscreen TV does more now - it’s delivering on the attributes that used to be exclusive to digital. Attributes like data, targeting, and measurement are now available, at scale, to Multiscreen TV advertisers. At the Cynopsis: First Look 2023 OTT Virtual Conference, our VP, Market Research & Insights, Marci Cohen shared insights for delivering full funnel results in a multiscreen TV universe.
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#spectrumreach #multiscreen #CTV #AddressableTV #VOD #Measurement #AdTech #OTT
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