True multiscreen measurement has been “within reach” for many years as industry bodies and consortiums rally to standardize currencies, elevate metrics and align practices. But a strategic mash-up between Spectrum Reach, Innovid, Blockgraph, and Comscore is delivering on the promise of multiscreen measurement right now. In this session, “True Multiscreen Attribution Measurement. The Future is Now” at the Cynopsis Measurement & Data Conference in NYC on June 14, Rob Klippel, Spectrum Reach long with Blockgraph’s Jason Manningham, Innovid’s Krista Panoff, Comscore, Inc.’s Tara Gotch, and the VAB’s Sean Cunningham discussed the power of partnerships to deliver future-now solutions to address the growing need for true cross-platform measurement.
www.spectrumreach.com/
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