Industry experts from several sides of the Programmatic TV ecosystem highlighted the increase in adoption for programmatic TV, demonstrated how partners work together in this realm and shared their predictions for the future. IAB's Eric John moderated the discussion between GroupM's Esra Bacher and Magnite's James D`iGirolamo along with Spectrum Reach’s Jackie Perez at the Cynopsis: First Look 2023 OTT Virtual Conference.
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#spectrumreach #multiscreen #CTV #AddressableTV #VOD #Measurement #AdTech #OTT #programmaticctv
Негізгі бет Programmatic CTV - current state and where we are headed
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