“Leveraging a customer-centric approach to go from good to great marketing” - Spectrum Reach’s Michelle Aragon chatted with MGM Resorts International’s Sarah Moore during the Brand Innovators Summit at CES 2023. Topics included customer segmentation, utilizing first party data for precise targeting and measurement, leveraging customer insights for improving creative, and the importance of geographical nuances for ensuring local relevance.
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Негізгі бет Spectrum Reach & MGM Resorts International Fireside Chat at the Brand Innovators Summit at 2023 CES
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